It all starts with a pair of drys.
Ephemeral installation at Nudie Jeans concept store.
The main element used is recycled cardboard,
the same one used to carry and store the jeans.
Every piece is cut and assembled by hand,
making all of them unique. The rips and creases
come to life, each window displays a distinct pair of jean,
of real costumers, which explains a different story, its own story.
Photos by Maud Sophie